Pura Vida by SIU is a Floral Fruity Gourmand fragrance for women and men. Pura Vida was launched in 2023. Pura Vida was created by Xavier Blaizot, Maud Chabanis and Batiste Humeau. Top notes are Bubble Gum, Coconut and Citrus; middle notes are Tuberose, Jasmine and Orange Blossom; base notes are White Musk and Dry Wood.
“Pura Vida” is tuberose in beast mode—loud, creamy, and unapologetically carnal. The synthetic bubblegum-citrus opening may divide, but it cleverly offsets the floral overload. Polarising? Absolutely. Forgettable? Not a chance.
“Pura Vida” announces itself with unapologetic intensity—a vivid burst of pink bubblegum, dense with sticky, powdered sweetness that feels almost molecular in its construction. It is a striking, nearly jarring introduction, though mercifully fleeting. Within moments, the initial saccharine cloud dissipates, offering relief to those less inclined toward overtly synthetic gourmand effects. In its wake, citrus notes emerge in an unexpectedly nostalgic guise, evoking the clean, slightly sweetened aroma of freshly laundered linens drying in open air. This interplay between brightness and familiarity lends the opening a curious charm—unconventional, yet oddly comforting. The heart reveals itself with immediacy and force. Tuberose takes center stage, unapologetically dominant, supported by creamy coconut that amplifies its lush, narcotic character. The floral accord is expansive and opulent, with jasmine contributing a pronounced indolic depth that enriches the bouquet’s sensuality. Together, these white florals form a radiant yet carnal core, unmistakably assertive in presence. Projection is considerable, with a sillage designed to command attention. This is a composition that does not linger quietly—it announces, surrounds, and leaves a trace. White musk and soft woods provide necessary structure, tempering the richness and preventing the florals from tipping into excess. Orange blossom introduces a welcome luminosity, lifting the composition and adding fresh, almost sparkling accents that soften the density of tuberose. Subtle green nuances weave through the heart, offering restraint while preserving the fragrance’s inherently feminine and indulgent character. There is an undeniable boldness in the perfumer’s approach—working with some of the most potent floral materials and pushing them toward a distinctly “beast mode” expression. The only point of contention lies in the synthetic tonality of the bubblegum and citrus facets. Their slightly artificial edge may feel divisive, even reductive, yet they serve a structural purpose. Against the immense richness of tuberose, jasmine, and orange blossom, such exaggerated brightness creates balance and prevents the composition from collapsing under its own weight. In the drydown, tuberose and coconut linger in a tropical, sun-drenched embrace—lush, provocative, and unabashedly sweet. The effect is decadent and enveloping, leaving behind a trail that feels both indulgent and deliberately excessive. “Pura Vida” is not a study in subtlety, but rather an exploration of intensity—bold, polarising, and undeniably memorable.
Right after spraying, I was like "oh no, bubblegum attack!". It was very sharp for me and I was not ready for it. I thought it was disappointing, but then... boom! It changes and you cannot help but sniff it over and over again. Once it gets to the heart notes, it is ADDICTIVE. It dires down a little bit, it sits down, and it feels like a beach walk. You are two minutes away from a Caribbean party, during a warm summer night. I like "beachy" scents (I own a bottle of Maison Margiela's Beach Walk), but this is different. This smells like a beach under the stars. No sunscreen. The white flowers peak during the night, so I cannot wait to wear this scent once the sun is set. Definitely I will purchase this bad girl. Get yourself one of these bottles before the perfume goes mainstream!
