My Fifth Avenue

My Fifth Avenue is presented as a bright, modern floral fragrance inspired by ambition, individuality, and the energy of New York City. “New York City, specifically 5th Avenue, was the inspiration for the fragrance. We wanted to capture the energy of the city through the eyes of a woman striving to make her mark. 5th Avenue is the heart of NYC, and My Fifth Avenue serves as an ode to the ambition and adventure one can find there. The goal was to capture all of these elements and translate them into a fragrant reminder of the endless possibilities that lay ahead.” – Jennifer Nuttall, Elizabeth Arden Global Director of Fragrances “When I first saw 5th Avenue, I looked up at all of the tall buildings and felt totally overwhelmed and intimidated, like it was someone else’s world,” said Reese Witherspoon, Elizabeth Arden’s brand ambassador. “Then I discovered if you have the right work ethic, ambition and sense of purpose…the world is whatever you make of it.”