Boss Orange Man

The BOSS Orange Man is a free spirit who lives life to the fullest. Not afraid to express the real person within, his relaxed confidence lets him share his passion for life and optimism with everyone around him. Inspired by the aromatic Brazilian Bubinga wood, this energizing fragrance has notes of crisp apple, warm frankincense, and soft vanilla. The brand chose the actor Orlando Bloom for their campaign, as his appearance, his style, personality and cool attitude perfectly embody the image of the Boss Orange brand. The campaign is shot by the photographer Steven Klein. Boss Orange for Men is available from 1st February 2011 as 60 and 100 ml EDT with an accompanying collection including 60 and 100 ml after shave lotion, 75 ml after shave balm, 150 ml deodorant spray and 75 ml deodorant stick.