The initial impression is a classic floral scent where the rose is accented by the poised elegance of violet. Iris, violet, and green notes tighten the composition, lending a dignified air to the rose, while aldehydes impart an elegant, beautiful radiance. True to the name "White Rose," the distinct powdery quality of iris and violet evokes the image of white face powder. The interplay between this white, powdery texture and the aldehydes creates a delicate elegance reminiscent of pure white light. It offers a subtle elegance that conveys a sense of cleanliness rather than opulence. The opening is elegant; as it settles, the powdery notes rise to the fore, blending closely with the skin to create a comforting, delicate, and refined fragrance.

White Rose
Crafted in the early 1800s by Mr John Floris, White Rose became a favourite of Florence Nightingale, who had bottles shipped out to her while nursing in the Crimea war. In our Jermyn Street boutique, you can read a treasured letter from Florence in which she expresses her gratitude to Mr Floris and her favourite fragrance. Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk. Uncover a story of contrasts –the old world and the new, the perfect with the imperfect, drama and poise, town and country. Drawing on the creative home of the Floris family, White Rose has its heart in London’s Mayfair. Surrounded by beauty and art, fashion and architecture, the scene forms a natural backdrop for the scent’s timeless vibrancy.

