Believe

After her first two successful lines of fragrances, Curious and Fantasy and their flankers Curious: In Control and Midnight Fantasy, Believe became Spears’ third line of perfumes and fifth fragance release overall. The fragrance was first reported by the media in a press release in August 2007 announcing a mid-October release. The new fragrance, Believe, is promoted with the slogan, "The greatest freedom is to believe in yourself". Unlike her previous fragrances, which came in cute, girlish toy-like bottles, Believe is housed in a pale peridot glass bottle with an elegant, faceted triangular design. A silver plate bearing Spears' signature is attached to the top.