A lively burst of sweet rose and juicy fruits opens this fragrance, immediately painting it in vibrant shades of pink—joyful, sparkling, and wonderfully carefree. The opening feels playful and bright, like sunlight dancing through petals or the first sip of something sweet on a warm afternoon. As the initial exuberance softens, the composition transitions into a more serene, floral heart, where the rose becomes gentler and the fruity edges smooth out, creating a calmer, more graceful mood. Despite its charming energy, the fragrance remains relatively delicate in longevity, staying close to the skin as time passes. To keep its cheerful presence alive throughout the day, reapplication is helpful and even enjoyable—almost like refreshing a bouquet you carry with you. Its youthful spirit, bright simplicity, and easy‑to‑love sweetness make it a delightful companion for anyone who loves scents that radiate positivity without becoming overwhelming.
Madison Avenue
At Bond No. 9, we are more than perfumers, we are innovators. We introduced the world’s first city-centric, New York-centric fragrance collection. We launched the first civic-minded eau de parfum, our beloved, best-selling Scent of Peace. We created the first banking-inspired scent, Wall Street. And now, for those in need of a fresh wardrobe, we present the first-ever shopping fragrance. After all, who doesn’t love new clothes? Imagine a shopping aphrodisiac designed to capture the thrill of exploring fashion boutiques. Where better to be inspired than on Madison Avenue, the stretch between 57th and 96th Street, home to block after block of iconic fashion destinations—mansions, townhouses, brownstones, and little jewel-box boutiques like our own Bond No. 9 satellite at Madison & 72nd. Naturally, we named our latest fragrance Madison Avenue. This scent is crafted strictly for daytime wear. One spray awakens your fashion gene, transporting you to a style-shopping paradise. The fragrance is a fresh chypre—a citrusy, woody, mossy composition long favored by fashion insiders. Its top notes sparkle with crisp apple, bright bergamot, and tangy, raisin-like blackberry, instantly elevating your energy. The heart blooms with a luxurious bouquet of roses, rich as silk charmeuse, accompanied by jasmine with the shimmer of shantung and magnolia as smooth as satin. Finally, the base notes provide long-lasting sillage to carry you through the day: earthy patchouli, creamy-praline nuances reminiscent of nutty pastries, and ambroxan, a contemporary ambergris that lets all facets of the perfume shine. Madison Avenue is more than a fragrance, it’s a tribute to the ultimate fashion experience, bottled for your everyday elegance.